Quick post about Quick Response Code

As you might know already, Etiquette Labels specialises in producing plain and printed labels, including QR Code Labels. We thought they might still be a bit of a mystery to some people, so we’ll try to share some information about them.

QR Code stands for Quick Response Code and it first has been developed to help track parts in the manufacturing process of vehicles. It is a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone; they have a number of purposes, including transport ticketing, entertainment, commercial tracking, and product labelling/marketing. They work similarly to barcode labels – you need a device to scan the code to make it work, but their abilities are far more complex. The data contained by a QR code can be anything from simple text, to email addresses, to phone numbers and so on. QR codes storing addresses and URLs may appear in magazines, on signs, on buses, on business cards, or on almost any object about which users might want information, they’ve even been recently implemented into tombstones . Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the telephone’s browser. Simply put – QR codes are a very neat way of storing data in a small space. Would you like to know more about QR Code Labels – give us a call on 01978 664544 or email sales@etiquette.co.uk.

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All shapes and sizes

Here at Etiquette we understand that our customers’ labels come in all shapes and sizes. Whether it’s a tapered label for conical pots or tamper-evident labels to go on your beverage bottles – we can produce it for you. We offer a wide range of specialised products, including punch-outs, perforated labels, crate cards and loop-lock labels, produced with high accuracy and totally customisable to satisfy your needs. For more details contact Etiquette on 01978 664544 or email sales@etiquette.co.uk.

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Bring your Labels to Life

We can help you bring your labels to life – vibrant, perfectly finished, professionally applied labels will shout out to your potential customers and maximise your sales opportunities. Etiquette Labels offers complete labelling solutions and 30 years of experience in printing premium quality self adhesive labels. We specialise in both Printed and Plain Labels and Stickers, Printers, Label Design Software, Industrial Labelling Machines and Print-Apply Applicators. Contact out Sales Team today on 01978 664544 or email sales@etiquette.co.uk.

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Sustainable solutions are within your reach

As today is #WorldEnvironmentDay we would like to talk about, what the labelling industry can do to help eliminate plastic waste. We have recently had a pleasure of producing labels using a RafBio PE White FTC – an eco-designed material, that provides the benefits of PE whilst offering a sustainable alternative to fossil-based films, all without sacrificing any application reliability when exposed to water, chemicals, oils and UV light. RafBio PE is the ideal choice for customers who are looking for a sustainable film face material that will reduce greenhouse gas emissions during its life cycle, compared to conventional PE, while still keeping products looking their very best. Made from sugarcane ethanol, the film contains more than 80% renewable plant-based raw material and is recyclable within the same recycling streams as fossil-based PE. You can read more about RafBio here. Why don’t you contact us to discuss how we can help – contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

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A few tips on label design

We know how important your labels are for your business – you’ve only got a a few seconds to grab your customers attention. We’ve prepared a few tips to help you understand the process of designing labels a bit better and as a result, have a fantastic looking product.

Firstly, let’s look at how the customer chooses the product. Fiona Mills, marketing director at Avery UK, says: “We suspected there was more to the science of label design than might first meet the eye, but the discoveries have been extremely enlightening. We can now speak with the utmost authority to say that labels really do make a difference to the performance of small businesses. Key outcomes from the study included the importance of catching the eye, with bright colours and large labels making consumers stop and look, while bold lines, borders and stripes saw a label viewed 42 percent more than plainer labels nearby. Once a consumer’s attention has been captured, the best way to hold it and convert it into a desired outcome (purchase or a positive opinion of a brand) is to make the brain think and engage with the product or package. This can be achieved through emotion, information, priming, decision-making shortcuts and curiosity. ” So how do we start?

  1. Focus on the essentials. Apart from the name of your product, your logo, size, weight, quantity, ingredients and directions for use, what can you say about the product? Is there a personal touch? A story you can add?
  2. Digital print or flexographic print? Printing method will determine certain things, like numbers of colours you can use or how often you can change the design.
  3. Colour palette. What are you trying to convey? What is the label saying about your product, what emotion you are trying to evoke? Here is a good example of using colour to your advantage.
  4. Typography. Most importantly – make sure your label is easily readable. Choosing the right font and positioning it correctly might take some time, but it is crucial. Here you can find some additional tips on typography in design.
  5. Space. Try not to overcrowd the label with unnecessary text and images. Remember – less is more!
  6. Style. Research current trends and try to design your label to be contemporary. Stay original, authentic and unique. Do you want your label to be simple and bold, or maybe you prefer minimalistic design paired with curious paper texture?
  7. Eco-friendly. If you can, invest in environmentally friendly solutions – it’s become the focus of the industry to minimise the pollution and the carbon footprint. Etiquette Labels can help you make your packaging more sustainable.

We realise label design can be difficult, so if you are struggling or need some advice or feedback, we can help. Give as a call and we will do our best to help you achieve great results. Contact Etiquette on 01978 664544 or email the Sales Team at sales@etiquette.co.uk

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Plain labels and Ribbons – the powerful duo

Thermal transfer printing is a digital printing method in which material is applied to paper by melting a coating of ribbon. It contrasts with direct thermal printing, where no ribbon is present in the process. The process has been invented by Sato and the world’s first thermal-transfer label printer was produced in 1981. Thermal transfer is most commonly used for barcode labels for product and shipping identification.

We have decades of experience in the supply of thermal transfer ribbons, plain label manufacture and in advising and supplying thermal transfer label printing solutions.
Selecting the most suitable ribbon for your thermal transfer printer has never been easier – contact Etiquette on 01978 664544 or email the Sales Team at sales@etiquette.co.uk

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Irresistible Labels

Violets are blue, roses are red. Buy your labels at Etiquette!

OK, so maybe rhyming isn’t our forte, but producing quality labels certainly is. Like our Co-op Labels for their Irresistible range: food made from the very best ingredients. The circular labels produced on gloss white synthetic material, with vibrant black and gold UV inks, finished with elegant satin varnish, which beautifully brings out the colour palette and works very well with the sophisticated packaging. Using synthetic material will make your labels more resistant to abrasion, UV light and moisture. For more information regarding materials and general labelling advise, contact Etiquette on 01978 664544 or email the Sales Team at sales@etiquette.co.uk

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Isn’t that a pretty picture?

Look at all those labels! What a fantastic sight. We are a labelling company that can provide you with acomplete labelling solutions, great quality materials for your plain and printed labels and vivid, dynamic colours, that will make your products stand out. We bring you extensive assistance and in-depth expertise and advise, that comes from almost 30 years of experience in the industry. The passion and commitment has shaped our business into what it is today. Some of the world’s biggest brands trust us with their packaging. Why don’t you contact us to discuss how we can help your business – contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

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Digital printed labels – we bring them to life

Superb quality with maximum flexibility – this is exactly what digital printing gives you. Our experienced operators will produce your labels to the highest standards, using the latest industry technologies, allowing your product to stand out from your competitors. Digital printing eliminates the use of printing plates, which greatly reduces set-up costs and lead times. On-shelf appeal with minimum origination costs? If that sound like something you would be interested in – contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

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Red Sauce Labels for Dylan’s Restaurant

We’ve recently had the huge pleasure to manufacture printed labels for Dylan’s Restaurant delicious Red Sauce – tomato sauce with a hint of chilli. One of Dylan’s mouth watering range of condiments. Red Sauce is Dylan’s “own take on full flavoured Tommy Sauce” and it continues to be an absolute hit amongst customers.

We are very proud of the fantastic quality of these printed labels. We used semi-gloss paper and environmentally friendly UV inks, to produce great looking packaging. The edgy and elegant label design will without a doubt draw maximum attention to the product and maintain brand recognition and prestige. To find out what we can do, to help solve your labelling needs, contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

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Printed Labels for Daisy Rainbow bubble bath

We’ve recently had the pleasure of producing fantastic looking labels for the Daisy Rainbow brand. Their handmade and natural bath products are designed for kids, although I’m sure adults will enjoy Melon Blast or Candy Cloud just the same! They are also SLS, SLES and Paraben free, 100% Cruelty Free and Suitable for Vegans – clearly a great choice! The labels, which are digitally printed with environmentally friendly UV inks, will attract potential customers with their fun and funky look whilst the material – clear polypropylene, will offer a high level of water resistance and durability. For more details on our label printing service contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

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Printed labels for Pitta Patta by Simply Gentle

At the end of March 2019, leading suppliers in the health and Beauty industry Macdonald and Taylor Healthcare approached Etiquette to manufacture premium self adhesive labels for a new range of “Pitta Patta” organic baby products for their Simply Gentle brand.

As the first UK manufacturer to gain Soil Association accreditation for its range of products and a representative for major brands, Macdonald and Taylor wanted to further cement their reputation as an industry innovator by redeveloping their plastic packaging to being as sustainable and environmentally-friendly as the organic contents inside. In collaboration with Etiquette, research and development for this quick-turnaround project began in earnest with multiple packaging options on the table. With testing undertaken it was decided that the squeezable bottles and tubes needed for the Pitta Patta range would be constructed from a biodegradable sugar cane compound that would meet the strict requirements laid down by the Soil Association.

With the bottles and tubes ready, it was over to Etiquette to deliver the right substrate for self adhesive labels that would not only meet the environmentally-conscious criteria for the product but also offer the functionality and flexibility needed for a squeezable baby product. Thanks to our long-standing relationship with UPM Raflatac, Etiquette was able to find the perfect solution for the application in the form of RafBio PE White FTC – an eco-designed material ideal for curved and squeezable products that provides the benefits of PE whilst offering a sustainable alternative to fossil-based films, all without sacrificing any application reliability when exposed to water, chemicals, oils and UV light.

Once the eye-catching designs for the labels had been crafted, our expert print department set about producing the labels on our Mark Andy P4 17” Performance Series flexographic press. Ensuring press stability on this new material was vital to the job due to the tendencies for direction shrinkage as the film relaxes after die-cutting and in the hands of John Watkins, a flexographic printer with over 20 years service at Etiquette, the labels were in the safest of hands.

Once the job was complete and had passed our stringent quality control, it was time to deliver the labels that would add the finishing touch to a great product for Macdonald and Taylor. Feedback from the customer was instant and emphatic – the perfect label for the application, delivered on-time and in-full and at the highest level of quality available.

That is what we do at Etiquette.

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Printed labels for Oak Apple Catering

We proudly present printed labels we have recently manufactured for Cheese Nibbles, a product range from Oak Apple Catering. Cheese Nibbles are handcrafted using the finest ingredients, to make the perfect accompaniment to many foods; whether they’re used as the base of a canapé, as a perfect pairing with port and cheese or simply as a quick snack, they are delicious and difficult to put down! You have been warned!

We have manufactured circular, top labels along with the front and back labels, listing ingredients, nutrition information and contact details. The labels have a special, tapered shape, to allow the label to adhere perfectly to the products packaging – a reusable tub. They are printed on a semi-gloss paper, using environmentally friendly UV inks. An interesting colour palette has been used to give the product an attention-grabbing, modern look. For more details on how we can help your products standout contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

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Sesame seed butter labels for Seadfoods

They are creamy, natural and vegan friendly. They are a natural source of protein. They are lip-smackingly delicious. Let us introduce a fantastic new product range from Seadfoods,  sesame seed butters: Original, Honey, Chocolate and Caramel. You’ll find no added oils or refined sugars there, only the good stuff!

The labels we have manufactured for our customer, are digitally printed on a semi-gloss paper, finished with a matt varnish, to give the product an interesting edginess and to help it stand out among competitors. Printing digitally also means no pre-press procedures and quicker turnaround times, as wells as easier customisation, should you wish to make changes to your design.  If you would like to know more about our products and printing solutions, please contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

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Printed Ice Cream Labels for Baci Di Gelato

As we slowly but surely approach summer, why not have a look at what our friends at Baci Di Gelato have on offer to cool us down – after all, they have a mindblowing 60+ flavours to choose from, including Black Forest Swirl, Bonfire Toffee, Gin & Elderflower and Jaffa Cake flavour! We have recently produced some printed labels for this small, family business and we fell in love with their dainty design. These circular labels, produced on semi-gloss paper are very eye catching with their monochromatic simplicity, ensuring customer attraction and reinforcing brand identity. As always, we only use the highest quality environmentally friendly UV inks to produce bright and vibrant labels.

For more details on how we can help your products stand out contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

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Printed labels for Natural Wholefoods Ltd.

We are sooooooo over winter here at Etiquette Labels!

But if you are still fighting off a wintertime cold we might have the perfect solution. A soothing Honey & Lemon drink, with Echinacea Oil Extract & Vitamin C could be your new best friend. The product belongs to wide range of items, produced by Natural Wholefoods, which can be free of dairy, palm oil, soya, lactose along with no artificial colourings, flavourings or preservatives.
The labels we have printed for this product, are made from semi gloss paper, using the highest quality UV inks and gloss varnished, to add finish and durability.  Perfectly executed vibrance of colours on our Mark Andy printing presses, brings to mind citrusy flavours and the precious sweetness of honey, and gives these labels an attractive on-shelf appeal. Each label features a list of ingredients and nutritional values along with contact details. For more details on how we can help your products stand out contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk

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Printed Labels for Blue Dragon Sweet Chilli Sauce

On press today are these fantastic looking labels for Blue Dragon Sweet Chilli Sauce! Are you a Raider of the Sauces and looking to adventure to a Temple of Food?! Blue Dragon Sweet Chilli Dipping Sauce is a rich blend of red chillies and garlic and is made from an authentic Thai recipe. It is the ideal dipping companion for Spring rolls, Prawn crackers, Thai fish cakes and, as advertised, some adventurous Chicken! With a premium product needing premium labels, we cracked the whip in our print department and produced these eye-catching treasures on our state-of-the-art Mark Andy presses. Using just 3 colours and the latest in UV ink technology, our team have crafted promotional labels that are worthy of an Oscar!

For more information about Etiquette and the unrivalled service we offer, please visit Etiquette.co.uk now or call us on 01978 664544!

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Q & A with our Sales Director – Tom Bunce

We sat down for a quick chat with our Sales Director, Tom Bunce to find out about how Etiquette came into being, what makes us a great company to work with and what the future holds!

Etiquette is now 27 years old. Tell us about how it all began and what attracted you to the Labelling Industry.

It was more by accident than design, as it often the case. I have been involved in the Packaging Industry for most of my working life, and during the late 80s I was involved in the rapidly evolving market for print and apply labelling equipment for the outer-case barcode labelling required by the major retailers. As a consequence, I was getting enquiries for the labels and thermal transfer ribbons. I discussed this opportunity with my co-director Christiane who had many years experience in the production of self-adhesive labels; and we invested in our first label press.

What separates Etiquette from other Label Manufacturers?

Quite simply, we have embraced all areas of self-adhesive labelling, and offer solutions for plain and printed labels in a huge range of substrates, thermal transfer ribbons, label application and print and apply equipment, label design software and barcode printing and verification equipment.

What is the most pleasing aspect of your role at Etiquette?

I’m at my best when I’m talking about new projects with customers. I thoroughly enjoy getting involved in their projects and seeing them through to completion.

Over the years, what projects have you worked on that have really stood out? Any particular printed labels or machinery applications?

20 years ago, when Power Rangers and The Gladiators were on TV, we produced labels for pick and mix cheeses for Woolworth’s, featuring all the characters. It was an exciting project, as the images were bold and fun. Regarding the machinery, one of the most memorable projects was the introduction of the first high speed twin-head auto-switching labelling lines for soft drinks at 180 packs per minute! 3 per second!

How has print changed since you started working in the industry?

When I first started, the benchmark for label printing was Letterpress, which required solid plates. Over the years, flexography has improved and evolved such that Letterpress is virtually defunct, if indeed it still exists at all. Flexographic printing used to be the ‘budget’ end of the market, and used for large character printing on cardboard cartons etc. It has moved from solvent based inks, through water based inks with hot air drying, to UV curable inks. Concurrent with that has been the introduction of digital ink jet printing, which is ideal for short runs using the CMYK process set, as it requires no printing plates.

What is the best piece of advice you’ve ever received regarding industry?

Quite simply, to recruit key people who are smarter than me, and can come with fresh ideas.

What are your ambitions for the future at Etiquette?

I intend to help Etiquette continue to grow and evolve well into the next decade, providing a secure a stable business for all who depend upon it.

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Strawberry Shakie Labels for Triano Brands

Move over smoothie! There’s a new kid in town! Fresh off the presses today are these printed labels for the new “Co Chie” range of healthy shakes from Triano Brands. With a core ambition of offering customers the widest possible choice of good wholesome healthy food alternatives, Triano Brands have added to their arsenal of products with these completely dairy, lactose and gluten free drinks that they’re proud to state are made ‘from coconuts not cows”.

The labels themselves offer a modern design that uses strawberry and coconut iconography to convey the ingredients of the product as well as offering an eye-catching illustrative and contemporary on-shelf appeal to consumers. This striking colour pallette has been brought to life by our label printing team using the latest in UV ink technology and cutting edge Mark Andy Performance Series printing presses. Interestingly, the customer also required that the label would wrap fully around the shakie container and overlap onto itself for full coverage – as a result our team have applied a patch varnish to one edge that will allow the label to adhere to itself and add the finishing touch to the Co Chie Strawberry Shakie!

For more information regarding the complete labelling packages on offer from Etiquette, please call us on 01978 664544 or email sales@etiquette.co.uk

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Belton Farm Organic Cheese Labels

Rich and Distinctive, Nutty and Sweet and Sweet and Mellow, this is how you can describe Belton Farm’s Organic range of cheeses. Known globally for their outstanding range of award-winning artisan cheeses, Belton launched a new range of organic cheeses which consists of Mild, Vintage and Mature Cheddar in addition to Red Leicester. We have worked closely with Belton Farm for many years and even developed and manufactured the Red Fox labels which won best label at the 2018 International Cheese Awards.

Each of the Organic Cheeses can be easily identified by their individual colours which were produced with environmentally friendly inks. The design centres around the Belton Farm Tree and uses modern bold fonts which complement the traditional serif font of the Belton logo. For more details on how we can help your products standout contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk

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