On press today are these fantastic looking labels for Blue Dragon Sweet Chilli Sauce! Are you a Raider of the Sauces and looking to adventure to a Temple of Food?! Blue Dragon Sweet Chilli Dipping Sauce is a rich blend of red chillies and garlic and is made from an authentic Thai recipe. It is the ideal dipping companion for Spring rolls, Prawn crackers, Thai fish cakes and, as advertised, some adventurous Chicken! With a premium product needing premium labels, we cracked the whip in our print department and produced these eye-catching treasures on our state-of-the-art Mark Andy presses. Using just 3 colours and the latest in UV ink technology, our team have crafted promotional labels that are worthy of an Oscar!
For more information about Etiquette and the unrivalled service we offer, please visit Etiquette.co.uk now or call us on 01978 664544!
We sat down for a quick chat with our Sales Director, Tom Bunce to find out about how Etiquette came into being, what makes us a great company to work with and what the future holds!
Etiquette is now 27 years old. Tell us about how it all began and what attracted you to the Labelling Industry.
It was more by accident than design, as it often the case. I have been involved in the Packaging Industry for most of my working life, and during the late 80s I was involved in the rapidly evolving market for print and apply labelling equipment for the outer-case barcode labelling required by the major retailers. As a consequence, I was getting enquiries for the labels and thermal transfer ribbons. I discussed this opportunity with my co-director Christiane who had many years experience in the production of self-adhesive labels; and we invested in our first label press.
What separates Etiquette from other Label Manufacturers?
Quite simply, we have embraced all areas of self-adhesive labelling, and offer solutions for plain and printed labels in a huge range of substrates, thermal transfer ribbons, label application and print and apply equipment, label design software and barcode printing and verification equipment.
What is the most pleasing aspect of your role at Etiquette?
I’m at my best when I’m talking about new projects with customers. I thoroughly enjoy getting involved in their projects and seeing them through to completion.
Over the years, what projects have you worked on that have really stood out? Any particular printed labels or machinery applications?
20 years ago, when Power Rangers and The Gladiators were on TV, we produced labels for pick and mix cheeses for Woolworth’s, featuring all the characters. It was an exciting project, as the images were bold and fun. Regarding the machinery, one of the most memorable projects was the introduction of the first high speed twin-head auto-switching labelling lines for soft drinks at 180 packs per minute! 3 per second!
How has print changed since you started working in the industry?
When I first started, the benchmark for label printing was Letterpress, which required solid plates. Over the years, flexography has improved and evolved such that Letterpress is virtually defunct, if indeed it still exists at all. Flexographic printing used to be the ‘budget’ end of the market, and used for large character printing on cardboard cartons etc. It has moved from solvent based inks, through water based inks with hot air drying, to UV curable inks. Concurrent with that has been the introduction of digital ink jet printing, which is ideal for short runs using the CMYK process set, as it requires no printing plates.
What is the best piece of advice you’ve ever received regarding industry?
Quite simply, to recruit key people who are smarter than me, and can come with fresh ideas.
What are your ambitions for the future at Etiquette?
I intend to help Etiquette continue to grow and evolve well into the next decade, providing a secure a stable business for all who depend upon it.
Move over smoothie! There’s a new kid in town! Fresh off the presses today are these printed labels for the new “Co Chie” range of healthy shakes from Triano Brands. With a core ambition of offering customers the widest possible choice of good wholesome healthy food alternatives, Triano Brands have added to their arsenal of products with these completely dairy, lactose and gluten free drinks that they’re proud to state are made ‘from coconuts not cows”.
The labels themselves offer a modern design that uses strawberry and coconut iconography to convey the ingredients of the product as well as offering an eye-catching illustrative and contemporary on-shelf appeal to consumers. This striking colour pallette has been brought to life by our label printing team using the latest in UV ink technology and cutting edge Mark Andy Performance Series printing presses. Interestingly, the customer also required that the label would wrap fully around the shakie container and overlap onto itself for full coverage – as a result our team have applied a patch varnish to one edge that will allow the label to adhere to itself and add the finishing touch to the Co Chie Strawberry Shakie!
For more information regarding the complete labelling packages on offer from Etiquette, please call us on 01978 664544 or email sales@etiquette.co.uk
Rich and Distinctive, Nutty and Sweet and Sweet and Mellow, this is how you can describe Belton Farm’s Organic range of cheeses. Known globally for their outstanding range of award-winning artisan cheeses, Belton launched a new range of organic cheeses which consists of Mild, Vintage and Mature Cheddar in addition to Red Leicester. We have worked closely with Belton Farm for many years and even developed and manufactured the Red Fox labels which won best label at the 2018 International Cheese Awards.
Each of the Organic Cheeses can be easily identified by their individual colours which were produced with environmentally friendly inks. The design centres around the Belton Farm Tree and uses modern bold fonts which complement the traditional serif font of the Belton logo. For more details on how we can help your products standout contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
Because of our industry expertise we can manufacture labels for a wide range of industries including Personal care. We work with numerous businesses to ensure that their labels adhere to all industry regulations whist performing in harsh environments. Personal Care Labels must be able to withstand both wet conditions and continue to perform, so that customers can still read vital information long after the purchase date. One such customer we manufacture labels for are T-Zone, a celebrated skincare brand that produce a natural alternative to chemically derived medicated skincare products. In order to withstand harsh environments our team of production experts manufactured the labels using a Polyethylene material which is capable of withstanding moisture damage ensuring the integrity of the products label. The design features the T-Zone logo which takes pride of place at the top of the label and uses bold and thin sans-serif fonts. A mixture of environmentally friendly UV inks has been used to achieve the sleek modern finish. For more details on our label printing service contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
Mooooooove over January it’s officially February….. or should I say #Februdairy! That’s right the entire month of February is dedicated to celebrating Britain’s dairy industry. Today our focus is on The Isle of Wight Cheese Company which started making cheese in the Queenbower dairy in October 2006 with the aim to create a variety of small scale handmade cheeses for the island. In addition to handcrafting cheese they also produce a range of milks from their herd of 60 cows.
These labels have been manufactured using a synthetic material meaning they are moisture resistant and more durable, ensuring the labels integrity in cold, wet conditions and being more abrasion resistant thanks to the added durability from the synthetic fibres. For more details on our label printing service contact Etiquette on 01978 664544 or you can email the Sales Team. You can also learn more about The Isle of Wight Cheese Company and their products here: www.isleofwightcheese.co.uk
Printed sandwich labels for Shropshire based Deli Central are fresh off the presses. Specialising in fresh, high quality pre-packaged sandwich products which are made fresh each day and delivered throughout Shropshire, Cheshire and Wales for hungry customers. The labels we manufacture for Deli Central are produced using the highest quality UV inks which, enables our print experts to match the livery colours exactly and the photography that is included in the design of the label. Finished with an over-printable varnish which allows for additional information such as product names, ingredients, price and use by dates to be printed on demand by Deli Central as and when they need. For more details on our label printing service contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
They’re Baaaaaaaaaaaaaaack……….. That’s right! Once again our
digital department has been busy manufacturing labels for Eaten Alive’s range
of Raw Fermented Foods. Using a mixture of CMYK inks, specialist printing
techniques and unrivalled knowledge our expert printers are able to produce
outstanding results that can’t be matched in the industry. Each label features a list of ingredients and
nutritional values in addition to Eaten Alive’s twitter handle and web address
in addition to featuring pre-printed barcodes that ensure the labels can easily
be read at point of sales across the country in various stockists. For
more details you can contact Etiquette on 01978 664544 or you can
email the Sales Team at: sales@etiquette.co.uk
Keeping your operations running smoothly and efficiently
is your top priority, which is why printers that are easy-to-use and dependable
are essential tools for your business. The Sato WS4 is compact, simple to operate,
reliable and cost effective. Designed
with needs of the logistics, healthcare, retail and manufacturing workplace in
mind, the printer has a very flexible media capability and large capacity 300
metre length ribbons.
Etiquette is a proud supplier of Sato Printers having worked with Sato for a number of years, meaning that we can provide you with the correct solution for your label printing needs. At Etiquette our dedicated team are ready to advise and guide you to help you make the correct decision on what printer suits your business requirements from food labelling, industrial labelling and many others. For more information you can find more information on Sato WS4 Label Printers HERE or contact us on 01978 664544.
Monday blues getting you down? Then let’s talk about everyone’s favourite subject…… GIN! We manufacture labels for numerous gin producers one of which is Deerness Distillery, located in the beautiful Parish of Deerness on the east mainland of Orkney. Owners and founders Stuart and Adelle Brown started producing gin as a hobby, but it quickly became a fully-fledged business with more and more people demanding the high quality handcrafted gin, with handcrafting becoming a recurring theme throughout Deerness Distillery.
The company logo was created and lino-cut by hand and the label designs were originally drawn and hand cut. Knowing the importance of quality Deerness turned to Etiquette to manufacture labels for their products. Our expert production team worked closely with both Stuart and Adelle to ensure the labels captured the ethos and values that Deerness stands for whilst paying homage to the heritage of the archipelago of Orkney which has deep roots in the fishing industry. The labels themselves have been printed with environmentally friendly UV inks on a special translucent polyethylene material which allows light to pass through the bottle and highlight the design in the most spectacular way, giving these gin bottles a unique on-shelf appeal. For more details on how we can help your products standout contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
Simply just click and collect… Kent Hospitality’s Bag It service offers students of Kent University to pre-order food at the touch of a button. These 2 colour circular labels feature the web address where students can login and order their food, the Bag It logo takes centre stage in addition to graphics that embellish the design. For more details on how we can help your products stand out contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
Recently Dylan’s Restaurant teamed up with Welsh whisky company Penderyn Distillery to launch a brand new barbecue sauce, the latest addition to the range of Dylan’s sauces and condiments which was officially launched in 2015. Last year we worked closely with Dylan’s, producing labels for their Brown Sauce and supplying them with label application machinery, making their production more efficient as the demand for their products rise.
Our latest creation for Dylan’s is these new labels for BBQ Sauce with Penderyn Distillery whisky. The design stays true to Dylan’s heritage and branding with an outline of the island of Angelsey and the company logo taking centre stage in the design, accompanied by the new addition of the Penderyn Distillery logo. The label design also features a mixture of sans-serif, serif and decorative fonts in addition to pre-printed barcodes that are GS1 approved. Three different environmentally friendly UV inks were used to ensure product achieves maximum on-shelf appeal amongst competitors. For more details on how we can help your products stand out contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
The new label design for Eaten Alive’s Scotch Bonnet Fermented Hot Sauce brings the label more in-line with other product liveries. Produced by our specialist digital department using a mixture of CMYK inks and the latest printing technology and features a pre-printed barcode so once the labels are placed onto the product containers they are ready to hit the shelves. For more details on how we can help your products stand out contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
It’s 2019 and the first labels we have printed are for T-Zone’s Charcoal Facial Wash. Printed on a synthetic material to withstand moisture these labels were produced using 3 separate colours and feature a mixture of bold and thin typographic fonts. The T-Zone logo sits proudly atop the design to enable customers to recognise the brand instantly as their eyes scan the shelves for their favourite facial wash. For more details on how we can help your products stand out contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
Founded by Arthur Lasenby Liberty in 1875 and located on Regent Street, Liberty London is one of Britain’s most iconic stores with a rich heritage even being described by the late Oscar Wilde as “The chosen resort of the artistic shopper.” Liberty is known for offering wide range of exotic products from all over the world and is a firm favourite with tourists and locals throughout the nation’s capital. We are proud to be a part of Liberty’s history as we have supplied and manufactured labels and stickers for Liberty products for a number of years, which are a reflection of their values and beliefs. The labels are printed with high quality UV purple ink over a gold foil to give the labels a premium look and feel of premium quality just like Liberty’s products. Our collective experience enables us to deliver outstanding results with combinations of foils, inks and a wide variety of label materials and substrates. For more details on how we can help your products standout contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
These new labels for Auto XS Screen Wash are ready to hit the shelves in Aldi retail stores across the UK and Ireland. The design features the Auto XS logo prominently in the top left corner which is accompanied by graphics of a windscreen wiper below. Iconography is also used displaying the dashboard symbol for screen wash in addition to various weather elements. A sans-serif typeface has been used for the headings which, subconsciously tells customers that the product is simple and efficient to use. To withstand water and chemical spillages the labels have been produced on a polyethylene material as it is more resistant to a paper material. This ensures that the product labels continue to perform constantly ensuring that vital information is always legible maintaining both the product and labels integrity. For more details on how we can help your products standout contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
Sparkling, dazzling and shiny are just some of the words you could use to describe these new labels for shiny sinks which is available in stores across the country. The new design uses imagery and sans-serif fonts with the new shape that adheres perfectly to the new packaging. A mixture of grey, blue yellow and orange UV inks have been used to achieve bold colours and information is clearly visible. There reverse the label feature the Shiny Sinks logo in addition to best use and safety instructions to ensure the customer can use the product to the best of its abilities. For more details on how we can help your products standout contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
1…2…3…4…5…6…7…. Just seven seconds. This is widely acknowledged as how much time your products have on a competitive retail shelf to attract a customers’ attention. On-shelf competition is as fierce as ever with internationally recognised brands vying for the same space as smaller, more humble local producers, meaning your products packaging becomes very important in the buying process.
Your products label has never been more important, not only does the label represent you and your company’s values it also has to attract potential customer’s attention and beat the seven-second clock. One cost effective way to increase your products on-shelf appeal is to use metallic inks or foil, their bright sheens grab attention, and they come in a full range of colour tints. More importantly, they can give your products a premium look and feel. Our productions team’s collective experience has enabled Etiquette to deliver some outstanding results with foil and metallic inks on premium food brands, beer, wine and spirits right through to personal care labels.
How does adding a foil in the printing process? Foiling works by using a print station to allow a special adhesive to adhere onto the label’s material. When the metallic foil is brought into contact with the label web, it adheres to the printed adhesive areas. The adhesive is activated under the UV light, allowing the foiled areas to be seen and the non-foiled areas to be removed which results in the design only being visible, very much like using metallic inks to grab customers attention using their bright sheen. For more details on how we can help your products standout contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
At Etiquette we work closely with a number of food manufacturers and suppliers, one of which I Bridgehead Foods who are innovators in the cheese industry. Bridgehead work with numerous brands to develop new cheeses, one of which is The Co-operative (Co-Op) which has retail stores nationwide selling a multitude of food items. Working together to bring a new range of artisan and delicatessen cheeses to the market Bridgehead and The Co-Op were able to combine their industry experience and market knowledge to bring the new handmade Irresistible range to shelves across Co-Op stores. There are 3 varieties available which include Lincolnshire Poacher, Bakewell and Goat’s Cheese which won numerous awards at this year’s International Cheese Awards.
With the Artisan range of cheeses being available nationwide both Bridgehead and The Co-Op needed a reliable label manufacturer with the ability to produce labels of the highest quality with quick industry turnaround times to produce labels for the new flagship range, naturally they contacted The UK Experts in Labels and Labelling, Etiquette.
We worked closely with both parties to ensure that the label design and print standards matched those of the Irresistible cheeses, an elegant design combined with a traditional serif typeface which perfectly complements the traditional handmade produce. Predominantly black these labels are embellished with a special metallic ink which signifies the quality of cheese. Each distinctive flavour is easily identifiable with the splashes of colour which has been given to the cheese names which draw the eye. For more details on how we can help your products standout contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
New front and back labels for Brite In Wash Scent Boosters are fresh off our presses and bursting with colour. Designed for new packaging the labels include intricate floral detail and patterns in a variety of colours. To ensure the vibrancy of the labels our expert team of printers used UV inks of the highest quality capturing the intricate details of the design, not only does the design use bright, bold colours to capture potential customers attention it uses a mix of italic fonts combined with capital and lower case. Both front and back labels have been cut to special shapes which allow the label to adhere perfectly to the products packaging. For more details on how we can help your products standout contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk
