Plain Round Label witha simple illustration of a woman applying a beauty product

Creative Ways to Use Plain Labels in Your Marketing Strategy

Plain labels may seem like a simple and unremarkable marketing tool, but they can actually be a cost-effective way to enhance your brand and attract new customers. With a little creativity, you can use plain labels to create eye-catching designs and messages that will help your products stand out on store shelves. In this article, we’ll explore some of the ways you can use plain labels to promote your brand and increase sales.

Use plain labels as product packaging.

Plain labels can be a great alternative to traditional product packaging. By using a plain label, you can create a minimalist and modern look that will appeal to customers who value simplicity and sustainability. You can also use plain labels to showcase your brand’s personality and values by adding a unique design or message. For example, a natural skincare brand could use plain labels with a simple logo and a message about their commitment to using all-natural ingredients. This approach can be especially effective for small businesses that want to stand out from larger competitors with more traditional packaging.

Create custom stickers for events and promotions.

Plain labels can be transformed into eye-catching stickers that can be used for events and promotions. You can create custom stickers with your brand’s logo, message, or design and use them to promote your business at trade shows, conferences, or other events. You can also use stickers to promote special promotions or discounts. For example, you could create stickers with a discount code that customers can use on their next purchase. Stickers are a cost-effective way to promote your business and can be easily distributed to potential customers.

Print QR codes on plain labels for easy access to your website or social media.

QR codes are a great way to provide easy access to your website or social media pages. By printing QR codes on plain labels, you can create custom stickers that customers can scan with their smartphones to quickly access your online presence. This is a great way to promote your business and increase engagement with your brand. You can place these stickers on products, packaging, or even on your storefront window to attract customers and encourage them to connect with your brand online.

Use plain labels to label and organize products in-store or at events.
Plain labels can also be used to label and organize products in-store or at events. By using plain labels, you can create a clean and professional look for your products and make it easier for customers to find what they are looking for. You can also use different coloured labels to categorize products or to indicate special promotions or discounts. At events, plain labels can be used to label products or to create name tags for staff or attendees. This is a cost-effective way to create a cohesive and organized look for your business.

If you would like to learn more about labels we produce – visit our website . You can also view our labellers and machinery on our YouTube channel.

If you have any questions, give us a call on 01978 664544 or you can email us at

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