When deciding to use metallic ink or foils for your label, use them creatively. Metallic inks and foil materials can be expensive, but the additional cost of using them can be very much worth your while. On top of sending a message, metallic inks and foils are simply attractive and often more interesting to look at than the average packaging material. They can be eye-catching, but they can also create unique labelling that brings greater attention to your brand’s innovative perspective. Metallic inks and foils can be used for limited editions of your product, if you normally use regular inks or standard substrates. For instance using silver or gold inks and foils on labels can make the items appear more luxurious and valuable than other respective brands. Gold and silver are expensive materials and adding a metallic sheen can portray value, quality and sophistication.