Printed labels have been in use for over 130 years and were initially introduced to America by European artists, this profession became known as lithography, the first commercial art. The purpose of the label has always remained the same which is to attract the attention of any potential customers. Labels were used on cedar crates full of fruit, cans of vegetables, and boxes of cigars. Orchard owners used the new concept of lithography to draw attention to their produce as the fruit market grew larger with each passing season. However it wasn’t until the early 1930’s self – adhesive labels were manufactured. The labels were made out of plain paper and a coat of adhesive, until then gum had been used to stick labels to the crates and other product containers. The term pressure sensitive became the industry name for this type of technique and laid the foundations for the labels that are an integral part of our lifestyle today.