When a product is created, the first thought is of course what is going into this bottle/jar/carton, the flavour, the appeal and of course the difference between your product and an existing product on the market. Sometimes your product label can become an afterthought, so we’ve listed a few considerations to take into account when designing your label and why you should be bumping this task higher up your list of priorities!
- Customers can’t see the taste or the contents of your product until they have picked it up, therefore your label should be eye-catching and memorable to help entice your customer – no customer, no sale!
- Don’t over complicate your label design, simple and bold can help you stand strong amongst competition.
- Conduct some basic market research, check out your competition, what colours are they using? Which one stands out the most and why?
- Communicate with other departments in your company effectively, include marketing and sales teams in decisions – after all they have the most customer contact and market knowledge.
- Make sure your product comes across clearly in your label design, if your product label doesn’t instantly spell out what is inside the chances are your potential customers won’t hang around to find out.
Here at Etiquette we understand that your label is the face of your product, that is why we pride ourselves on offering a high-quality printing service to help you achieve an end product to be proud of. To obtain a quote for your printed labels or for more information about our printing service contact our sales team direct on 0845 222 0354 or visit the printed labels section of our website.