3 fundamental typography errors and how to avoid them

How to design a product label - quick guide about fonts  by Etiquette Labels, The UK Experts in Labels and Labelling

We realise that it is so much easier to spot a bad design than it is to spot a good one. There is a famous quote from William Morris, a famous textile designer: “Have nothing in your house that you do not know to be useful, or believe to be beautiful.” A good label should be both. We have decided to say a few words about different aspects of designing with a label in mind, that you might find useful or informative.

We thought that a good point to start was to discuss the font choice. There will be more blog post, each relating to a different issue. This is our School of Labelling.

When you know exactly what information needs to be on a label (and don’t start designing before you do!) you can start playing around with your options. Depending on the software/website you are using you might have different fonts available. There is a massive library of free fonts from Google Fonts and many other websites, so you usually have some decent choices.

The image above is illustrating the concept of “bad font choices” in a slightly exaggerated way, but all the pitfalls are quite common:

  1. choosing an unsuitable style ( comic sans, papyrus etc. are usually not the best choice!)
  2. distorting the font (squeezing or stretching to fit the space)
  3. using drop shadows or effects too eagerly

There are many more things to mention, but those are the most important in my opinion. If you would like to learn more about typography and design you can visit CreativeLive (loads of tutorials and courses to choose from) and Typewolf (independent typography resource).

Also don’t forget, that should you need it – our design team can create the artwork for you and bring out the best in your product and your brand. Give us a call 01978 664544 or email sales@etiquette.co.uk.

Printed Labels for Joseph Heler

Printed self-adhesive cheese labels by Etiquette Labels - UK Experts in Labels and Labelling

We have recently printed those fantastic looking, printed, self-adhesive labels for Westminster Cheese. Highest quality packaging for the highest quality cheese.

Joseph Heler’s cheesemaking story dates back over a century when Joseph’s grandmother started the family tradition by making one whole Cheshire cheese every day in the family’s farmhouse – Laurels Farm. This cheese-making expertise was passed down through the generations to Joseph Heler himself. The company still produces all their cheese by hand, on open tables. They still use only the finest local milk, sourced from specially selected dairy farms. And they still treat each individual block of cheese we make with the same care and attention as when the Heler family’s cheese-making tradition began over a century ago.

We applaud their craftsmanship, as we pay just as much attention to labelling. Our labels are produced on the finest flexographic presses, by experienced operators. We use high-quality materials and UV inks, including beautifully rich golden, silver and metallic inks. They are quality checked, carefully packed and shipped, to reach customers in the quickest turnaround times. To find out more call us on 01978 664544 or email sales@etiquette.co.uk.

What you need to know about changes in labelling after Brexit.

Labels after brexit - what changes?

As we all know the UK has now left the EU.

This will affect many different aspects of our lives. Within the labelling industry, there will be some things that will require your attention – to make sure the labels are reflecting all the changes in the law.

All the information you need is gathered neatly on this website. Here are some of the important points:

You must not use the EU organics logo from 1 January 2021 unless:

  • your UK control body is authorised by the EU to certify UK goods for export to the EU
  • the UK and the EU agree to recognise each other’s standards (called ‘equivalency’)

Contact your control body to stay up to date.

If the UK does not reach an equivalency deal with the EU, you cannot export organic food or feed from the UK to the EU.

You can continue to use your UK organic control body logo.

Read more about trading and labelling organic food from 1 January 2021.

EU emblem

You must not use the EU emblem on goods produced in the UK from 1 January 2021 unless you have been authorised by the EU to do so.

EU health and identification marks

On products of animal origin (POAO), you must replace the EU oval health and identification marks with new UK health and identification marks.

Country of origin labels

UK food must not be labelled as origin ‘EU’ from 1 January 2021.

Visit the link above to find out more. For any labelling enquires give us a call today on 01978 664544 or email sales@etiquette.co.uk.

Clear synthetic labels – the power of transparency.

Clear synthetic labels - when to use them on your packaging?

Polyethylene is the most common plastic, with polypropylene in the second place. Both have been around for a very long time. Polyethylene was first synthesized by the German chemist Hans von Pechmann, who prepared it by accident in 1898 while investigating diazomethane. First industrial production started in 1939. Propylene was first polymerized in 1951.

They are both widely used in the packaging and labelling industry due to their hard-wearing qualities, their resistance to water and chemicals and their flexibility for squeezable packaging.

But while the practical aspects of using synthetic materials are unquestionable – what about the esthetics? When do you go for a clear synthetic label?

I have been curious to see how popular this type of packaging is at the moment and what is the deciding factor for using it. Is there a rule that applies? What content silently screams for a see-through label? How can you be sure this is for you? I looked at many different products and here is my conclusion:

  1. Show off the colour. If you have a range of beautifully coloured drinks or paint bottles that is a fantastic way to take advantage of it. While beautifully designed, printed labels can be very eye-catching – transparent label with bold, vivid colours behind it truly draws attention to itself. Here are some Raw Press and Eaten Alive Smoked Sriracha examples of that. :
  2. Show off the glass. Shape, texture – whatever it might be – a transparent label will not create a distraction from it. Here is a good example.
  3. Show off your style. Sometimes it just makes sense – clear label corresponds with the brand, name or with the idea behind it. It certainly does for the Sea Glass bottles, where the matt transparent label brings to mind the sea glass pebbles to mind.
  4. Show off your modern or quirky design. Sometimes you just want to be different. Here is a great example of how can this be achieved.

I’m sure there are many more examples and reasons, but those were the main trends I have noticed. If you can think of other examples, please comment below – I would love to see them.

For any labelling advice or enquires – give us a call today on 01978 664544 or email sales@etiquette.co.uk.

Is your jar missing something?

Jar labels - what types of jar labels can you put on your product? Top labels, special shape labels, tamper-evident labels?

Etiquette Labels can help you with any labelling issues. Whether it’s the design, the layout, the materials, the positioning or even the barcode specifications – we can help you figure out and answer important questions.

What information is necessary and is it displayed the right way? How to present your branding properly? Is the barcode big enough? What can you do to spruce your label up even more? Do you have the right type of adhesive?

We have a great team of people – from experienced press operators, designers to materials and machinery specialists to help you with the most troubling decisions. Why not give us a call today on
 01978 664544 or email sales@etiquette.co.uk.

Februdairy has arrived!

We support #Februdairy campaign with our customers - Belton Cheese, Joseph Heler, Pextenement Cheese, Coop, and many more!

Februdairy campaign has been born two years ago to support the dairy industry and promote dairy products on social media.

It has been also a way to fight back against the attacks: “There’s been a lot of bad press around the dairy and meat industry,” says Abi, a supporter of the Februdairy campaign who works for an agricultural supplier in Sussex. “People tend to read things online and generalise farmers into the idea that they all run farms in an intensive factory way.” For her, the movement is needed to “make people see that there is so much propaganda.”

It seems that the trending hashtag has now been hijacked and used mainly by animal activists as a way to discourage people from using dairy products by including “shocking” facts and videos. Some of them emphasise cruelty and inhumane conditions, some undermine the nutritional value that dairy products provide.


Farming community responds with myth debunking articles. “Some myths relating to dairy production are difficult to refute because they contain a grain of truth, others because they are so ridiculous it’s difficult to take them seriously,” says Jude Capper, livestock sustainability consultant.

Whether you are a supporter of Ferbrudairy or stand against any animal products – we can help with your labels! We offer you a wide range of materials to choose from (100 % vegan) and environmentally friendly UV inks. If you would like to find out more about label printing, give us a call on 01978 664544 or email sales@etiquette.co.uk.

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