Without the need to create a plate for every image, small businesses can print small quantities of brochures, flyers and business cards more cost effectively. The elimination of printing plates, helps keep the cost of origination to a minimum, and artwork can be supplied in CMYK making it simple for the printer to set up. Digital printing is the ideal solution for those customers looking for short runs of labels but for larger runs flexographic printing is more suitable.
Every print can be personalised to include unique content, such as the customer’s name, personalised URL and relevant images. Personalised marketing helps improve response rates because customers are more likely to engage with content that’s relevant to their interests.