When you make environmentally friendly products, it’s important to support these efforts with green packaging practices. To help companies with green missions achieve their goals, and with today being Earth Day, now is the ideal time for brands to try out a new labeling strategy. Changing labels can get shoppers’ attention, and green labels are a good way to promote environmentally sound practices. When you use an eco-friendly option, you can include a note about packaging on the label to inform customers that they are making a smart choice. Green labels send a message that companies are truly committed to sustainable practices. Customers are more environmentally conscious than ever and going green could help you attract an entirely new customer base.