You are probably familiar with digital printing method, but you might be wondering what flexographic printing actually is, what is it used for and is it important for you to know anything about it. This short blog post aims to shine some light on this matter, by comparing flexo and digital printing methods.
Flexographic printing method is a form of printing process which utilizes a flexible relief plate. It is essentially a modern version of letterpress, but instead of using wooden printing blocks, it utilizes a flexible, rubberlike material.
The printing plate is placed on a cylinder, that transfers the inks while rotating. Depending on the design of your label, you will need several plates, one for each colour. This printing method is suitable for large runs, as it is a high-speed press, and you can print a significant amount of labels in a short period of time while keeping the costs low. Nonetheless – the initial costs (also called origination costs) are relatively high, as you need to purchase printing plates and a cutter, that will cut out the desired shape of your bespoke made label. If your label design is not likely to be altered frequently and you will be ordering high volumes of labels – this is the best printing method for you!
Unlike flexo printing – digital printing does not require a printing plate, therefore it’s ideal for fast-changing industries. You also don’t have to worry about the number of colours in your design, as digital printing uses a full CMYK colour spectrum with no limitations. While being versatile and easy, digital printing can get expensive if you are planning to order larger amounts of labels.
We hope this gives you enough information to make the best possible decision, but if you can always give us a call and discuss your specific needs with our helpful and experienced team. Give us a call on 01978 664544 or you can email us at firstname.lastname@example.org.