In today’s post, I would like to show you the digitally printed labels we have recently produced for Joseph Heler’s export range of cheeses, made specifically for Spinneys – Middle East’s leading supermarket chain.
In 1924, Arthur Rawdon Spinney, a British army officer stationed in Alexandria, Egypt, identified a need in the area for imported food products, planting the seed for the future enterprise. Today, Spinneys Dubai, owned by UAE national Mr Ali Albwardy, has built a strong name for supplying top quality products and offering a high level of customer service. Yet food standards, safety and freshness have always been at the forefront of the company’s ethos – just one reason why the Spinneys brand is defined as ‘The fresher experience’.
As well as supporting local food producers within the UAE, Spinneys also developed an enviably comprehensive network of reputable suppliers around the world.
This is where Josephs Heler’s cheeses come in. As an award-winning cheese producer, with over 60 years of experience- they are a perfect partner for Spinneys.
The labels we have produced for them are manufactured using a digital printing press. That is an ideal solution for short term or smaller runs, as well as a great option for frequently changing artwork or multiple variations as there are no origination charges.
The design concept is based on utilising powerful black and white images, that create a nostalgic aura and adding contrasting blocks of simple colours, that bring a bit more modern vibe.