Label printing for The Original “Shot in a Tube” from Shooters UK

Printed Labels from Etiquette for the Original Shot in a TubeOn the presses today are these printed labels for the Shooters UK range of the “Original Shot in a Tube” alcoholic drink products. A cocktail in a tube, the Shooters range is delivered and presented in trays – each containing 72 shots and covering the 8 different flavours. The label printing team at Etiquette manufacture all 8 self adhesive labels and Etiquette also supplies the label application equipment for applying the labels to the product. The tapered shape of the tube means the labels are a custom shape and feature a perforation that acts as a tamper proof seal which activates upon unscrewing the top of the tube. Each label also has a special varnish applied to one side that allows it to wrap around the product and adhere to itself. Produced in the latest UV inks these printed labels have great on-shelf impact thanks to their eye-catching colours and are a great finishing touch to an innovative product.

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