What are the colour trends for 2020

We wanted to find out what colour trends will be style in 2020. We have done our research and wanted to share that with you! We have looked into different aspects and navigated across a variety of platforms to see what their predictions are for the upcoming year.

First place we turned to was The Pantone Color Institute. They have recently announced PANTONE 19-4052 Classic Blue as the colour of the year 2020.

What they have to say about this choice is: “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colours that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favourite is comfortably embraced. “

We have also checked what Shutterstock’s predictions are. In their opinion “Lush Lava #FF4500, Aqua Menthe #7FFFD4, and Phantom Blue #191970 shades will dominate 2020 and showcase the trend towards maximalism and saturated hues.” Shutterstock also have very interesting tools available if you are having problems match your colours and finding the right one.

We also look at a blog post at 99designs platform, and they seem to think, that glowing neons, as well as futuristic and bold designs will still be a strong favourite.
Vintage-inspired colours enhanced with modern elements are a good choice. Dark colour schemes, monochromatic colour palettes and meaningful colour associations will remain popular as well.

They also say: ” First impressions are everything, and colour can often make an impression even before a shape, a word or a spelled-out message. In a consumer-driven culture, colour can make or break a brand persona.”

So choose wisely and if you have any trouble making your design decisions give us a call on 01978 664544 or email sales@etiquette.co.uk.

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