Pink Labels for Pink Day


Together with the lovely pink printed labels, we join in the mission to increase awareness about and prevent bullying! Bullying is an act of aggression, often repetitive and always unwanted. It’s an imbalance of power, where the oppressor takes advantage of his/ her power, position or knowledge to intimidate the victim.

Pink Day was established in 2007 after a pair of students, David Shepherd and Travis Price, saw one of their fellow students at Central Kings Rural High School being bullied for no other reason than that they were wearing a pink shirt. They got together and decided to show support for the student and take a stand against bullying by getting everyone at their school to wear a pink shirt the next day. What a fantastic idea, that proves that simple acts of solidarity and compassion can change the world.

Whilst we often think about bullying as something kids in school have to deal with – let’s not forget about the other forms of it. Cyberbullying, being intimidated or manipulated at work, racial or sexual discrimination can and should be treated as bullying. You can find more information, how to get help and some very interesting facts right here.

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