Today’s consumer environment, how products are packaged is becoming a more important issue than ever before. Consumers want ease and convenience, but they’ve also become more environmentally aware, and want to ensure the products they purchase are not only sustainable, but safe.
Five of the biggest packaging consumer trends today include:
- Healthy living
- Authenticity and trust
- Cost-effective shopping
Healthy living simply means consumers want to understand what is in the products they choose in terms of health and nutrition. This is a highly crowded market, and one in which packaging and branding makes all the difference in whether the product will stand out and catch the consumer’s attention on the shelf. Convenient packaging is fairly self-explanatory. Convenient products designed for people who are on-the-go are vital in today’s fast-moving society. These types of packaging are generally smaller, lighter, and easier to dispose of. Manufacturers should focus on a disposable, no-fuss approach. It’s no wonder that consumers have lost faith in many brands, considering the number of food recalls in recent years and the discovery that horsemeat was being disguised as beef in the UK. Sustainability has become more important to consumers than ever before. Customers are interested in manufacturers who care about the world as much as the consumer, and look for packaging which indicates the manufacturer focuses on green practices and makes a real effort to improve the environment.