It’s been an extremely busy period at Etiquette over the last few months and we’ve produced some stunning printed labels in that time. Take our new self adhesive labels for premium chocolate and confectionery manufacturers “Audrey’s Chocolates” (www.audreyschocolates.co.uk) who are producing jars of luxury sweets for London’s world famous Fortnum and Mason store.
After being given a brief by Fortnum and Mason, Etiquette’s design team was tasked with creating 3 labels for the product range – 2 wraparound labels for a small and large jar respectively and a circular cap label. Chris Davies, part of the design team at Etiquette said – “After talking to the product development team at Fortnum and Mason it was decided that a wraparound label with a classic and vintage appeal would suit the jar best. We then set about creating a number of examples with 3D representations of how they would look on the final jar and presented them to Fortnum and Mason.”
Once Fortnum and Mason had chosen their favourite design the Etiquette production team began the label manufacture process. Our label printers use the latest in UV ink technology to print the intricate artwork on a special material that is finished with a matt varnish. This varnish is applied as the operators at Audrey’s Chocolates require the ability to use one of Etiquette’s desktop printers to overprint variable information such as product type and ingredients onto the labels. Due to the custom shape of the final label this process was tested by our Technical team and full operational training provided for the staff at Audreys. Keeley Burns, joint owner and Director of Audrey’s Chocolates said – “Both ourselves and Fortnum and Mason are extremely happy with the labels we have had produced at Etiquette. The service we received has been excellent and all departments we dealt with at Etiquette have been very helpful and offered valuable advice to enable us to get this great product onto the shelves.”
As shown in the image above these printed self adhesive labels are another example of the great work we do here at Etiquette and that’s why some of the UK and Europe’s largest producers trust us with their labelling requirements.