Insprireing Consumer Confidence

When labelling bottles being as transparent as possible will help you gain customer loyalty. Consumers are becoming increasingly conscious of what components go into the products they are purchasing. If you’re looking for label design ideas, consider indicating what ingredients are for and making this section prominent. The most attention-grabbing aspect of the bottle should be the brand name, followed by the purpose of the product. Is it an aftershave, body or hand lotion? Is it an alcoholic beverage or a soft drink? The ingredients should take up most of the space on the bottle that’s not devoted to branding information.

Listing ingredients in large text helps to communicate that you do not wish to hide anything from consumers. Putting this information in small print can make companies appear deceitful and maybe even untrustworthy. If natural ingredients are a main selling point for your brand, feel free to spotlight this information. If an ingredient looks questionable – for instance, if it is long and hard to pronounce, it may be a good idea to explain what it is. Phenoxyethanol is an off-putting word, but this ingredient is used as a preservative to prevent the growth of yeast, bacteria and mold. Being open and honest about what ingredients are included in your product can give consumers massive confidence in what they are buying. Another way of inspiring consumer confidence can be by using tamper evident labels. Tamper evident materials are used to provide an indication that the label or seal has been removed or tampered with. Etiquette offer a wide range of tamper evident labels that are based around the product for the client. For more details contact Etiquette on 0845 222 0354 or you can email the Sales Team at: sales@etiquette.co.uk

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