Clear Labels can Create Consumer Confidence

Being the UK experts in labels and labelling Etiquette can produce a wide variety of labels including clear labels. Clear labels are very unique as they can ensure shoppers know what they’re getting by being able to see the product in question. Clear labels allow companies to display their branding information unobtrusively as possible, giving consumers a bigger view of the item they’re buying. Sometimes the best-selling point for an item is the appearance of the product itself, for example if food items look great, there’s no reason to cover them up. For other products, shoppers want to make sure they are really getting what they pay for and with there being so much competition from other brands, clear labels can really help give your product real shelf appeal.

Sometimes packaging prevents consumers from examining the product, and this can be a deterrent. Clear Labels allow brands to make a product their own without the label getting in the way of the overall look and separating the product from the rest of the competition. Using clear labels can create unique effects that wouldn’t be possible with a more traditional paper or synthetic label. You can use a clear label on the front of a transparent bottle, on the back or wrap around the entire product. This allows shoppers to see the back of the label on the other side of the container. Then, you can use this space for some interesting artwork. Sometimes layering a clear label over other materials can create a really interesting look. For gift-ready packaging, brands can wrap an item in attractively coloured paper and finish it off with a clear branded label. Once again, clear labels can also provide vital information without getting in the way of an item that is vibrantly coloured or attractive in its own right. A clear label is able to display brand information while creating a sleek no-label appearance that is perfect for making items look great, and really stand apart from the competition. Etiquette have over twenty years of labelling experience and can offer expert advice on how to really help your product stand out from the crowd for more details on clear labels or any other labels you can contact Etiquette on  0845 222 0354 or you can email the Sales Team at: sales@etiquette.co.uk

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