When shoppers are scanning shelves in their local stores, brand awareness can be a major contributor in terms of which items they pick, some customer very loyal to certain brands while other shoppers will look for the best deal. Independent product labels might actually have an advantage compared to the packaging used by nationwide brands. Why? Products that people don’t recognize represent a breath of fresh air amid the usual products. Sometimes, unfamiliar packaging or labels can turn the heads of potential shoppers and set smaller brands apart.
A label can seem like such a small part of a product, but don’t be fooled – it’s actually a crucial marketing component. Labels are a very unique selling point because they’re tactile; customers can interact with them by touching and getting a feel for the product, in addition to forming an insight into the brand.
Here are 4 aspects to take into consideration when designing your label:
1. Brand Placement
The theme of your label should correspond with the tone of your overall messaging. Do you position your brand as Casual? , Modern? , Fun?, Healthy and active? , Vintage? Make sure your label echoes this.
Good design is vital in terms of attracting attention to your products, but don’t forget to include the relevant information on your labels as well. Your company’s contact information, the item’s barcode and the list of ingredients and statutory information that may be required by law.
The effort you put into carefully crafting a witty product tagline and attention-grabbing logo will all go to waste if your labels are illegible. Selecting appropriate fonts, text size and colour combination to highlight your design rather than obscure it.
4. Size, Shape, Material and Finish
It can be very easy to get so caught up in the design of a label that you forget to think about its size, shape, material and finish. Where will your products be stored? Are they going to have to resist cold temperature in freezers or resist UV light outside? Are the labels going to have to be tapered so they adhere to product packaging? But don’t worry this is where we come in.
Etiquette has been at the forefront of label manufacturing for over twenty years. We are an established company with extensive knowledge and experience in all aspects of self-adhesive label printing and application. With a wealth of experience as a leading label printing company, our team can offer expert advice to ensure you achieve the correct labelling solutions to suit your business needs. For more information you can contact our sales team direct on 0845 222 0354 or email us at firstname.lastname@example.org