It is easy to think about creating the perfect product, identifying new markets or crafting the most memorable logo. But in reality, promotional labels can go a long way to helping companies reinforce their brand once they have done that basic legwork. When people walk down the aisles at their local store, are they reading every single label and looking at each of them individually? The answer to that question is no – shopping would take entirely too long if people went by each row carefully scrutinizing each product. Instead, they use some of the basic brand markings on labels to guide their eyes to the right product.
When designing product labels, it is equally important that companies put as much effort into conveying their personalities as they do in trying to stand out. Vibrant colours will draw in peoples’ eyes, but it needs to make sense within the context of the brand. We work with clients in various industry sectors who all have specific needs for their labels, as the UK experts in labels and labelling we have over 20 years’ experience in helping businesses make the right decisions with their labelling needs. Our expertise is utilised by some the UK and Europe’s biggest brands, so they can get the very best labels to meet their requirements they choose Etiquette as their label manufacturer.