Using Labels Differently

Many companies view labels as advertising tools — they help the brands encourage customers to choose their products over the competition. However, businesses that use labels solely for this purpose may be missing other opportunities as well. Nowadays, new technology enables brands to leverage product labels in ways that engage consumers beyond first glance. For example, quick-response codes could be pasted on the front or reverse sides of labels to give consumers more information on products or special discounts. Meanwhile, other brands have instituted reward or loyalty programs for collecting product labels, further encouraging customers to purchase their goods. The key is to think outside of the box. What could you do differently with your labels, as apposed to your customers? Consumers have a number of different product choices available to them. Using labels in unique ways can help your brand stick out from their competitors and capture more sales.

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