A consumers or potential consumers purchasing intention can be influenced by several factors, one of which is the products’ packaging and information. Lack of information on product labels can have a negative influence on a potential customer’s intention to purchase. Too much information can also have the same results; hence the information displayed on product labels should be selective and provide consumers only with what is necessary and important for them to know.
You may ask yourself “Why is it so important to pay attention to labels?”
Printed labels allow customers to differentiate between products in addition to making certain products instantly recognisable. They can be used to state the ingredients of the contents giving a list to show exactly how healthy (or unhealthy) it is. Another reason that labels are important is helping avoid any health risks. Stating allergies and specific ingredients that certain people may have to be wary of like nuts for example, labels help you detect that risk, these factors among others make labels a very unique and powerful sales tools. For more details on our label printing service contact Etiquette on 0845 222 0354 or you can email the Sales Team at: sales@etiquette.co.uk