Tell a Story with your Labels

Tell a Story with your labels, why not tell customers how is the product special? How is it made? Where is it made? How was it originally conceived? The answers to these questions may be the source of a compelling nature or a short anecdote that can be can added to your labels. Customers will appreciate the touch, giving them some insight into the company behind the products. Why not consider  including a blurb about why the company is dedicated to health as well. If a product has natural or organic ingredients, make sure it’s clearly stated on product labels, as more consumers are looking for these characteristics when shopping online and in stores. Placing an image on product labels is also a great way to catch shoppers’ attention in stores and online. As they browse through items, they’re likely to spend more time examining and considering ones that have intriguing and unique photos or illustrations. These images may feature the healthy ingredients in a product or depict how the brand fits into an active lifestyle. Just remember to choose visual aspects that are discernible in small format and from far away! For any more information on labels you can contact Etiquette on 0845 222 0354 or you can email the Sales Team at: sales@etiquette.co.uk

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