Incorporating images into a product’s packaging can serve a variety of purposes. Adding photos, logos and other visual components can attract shoppers. Whether perusing products online or aimlessly strolling down store aisles, consumers are more likely to pay attention to bold, unique images on labels than basic text. Because packaging should reflect the quality of the product, images can give consumers a better idea of what a product is all about. Images can play a vital role on labels. It is important to remember that product labels are relatively small. No matter how visually stimulating an image is, if it’s too detailed to be understood from several feet away or through a computer screen, it may confuse consumers. It’s a good idea to keep images simple but bold to give your product a better chance of standing out from the crowd. The most simple brand logos are usually the ones consumers remember most. Producers and companies want their products to stand out from competitors, both online and in stores. Unique, intriguing photos can attract consumers and make them pick up a product or click a link for more information. Experiment with ideas on what image can represent your product or business, to add real shelf appeal. For more details contact Etiquette on 0845 222 0354 or you can email the Sales Team at: sales@etiquette.co.uk