While using the right materials is important, there’s more to eco-friendly marketing than just sustainable labelling. Environmentally conscious consumers really engage with a brand’s identity, and a big part of that is the story that led them to create the product in the first place. Before creating a labelling strategy, your company should draft a mission statement or a story that demonstrates why you decided to start distributing your product. What niche are you filling with your green products, and why do you feel it’s necessary to do so? Write out a short passage that demonstrates both your commitment to the environment and your company’s mission. This will get your customers interested in your company, not just its products.