When transitioning corporate images onto labels it is important that these images convert well to a printed label. Sometimes an image will look good on screen but when it is applied to print on a physical object, it doesn’t have the same impact. Labels have different qualities and unique properties. That is just for one type of label material as there is an abundance to choose from. Considering how important visual media is to brand awareness companies must remember to take the label into consideration.
Choose memorable colours for your brand and unique images for your labels. Generic photographs and images are quickly ignored by potential customers. Interesting pictures can really capture the imagination of consumers. An “interesting” picture or image can all depend on what the product or brand is trying to promote. It could be an abstract icon or graphic, a picture with different filters so it appears more interesting or it could be the company logo. Picking imagery that stands out from the crowd will help maximise your brand awareness and increase on-shelf appeal to customers.