A few tips on label design

We know how important your labels are for your business – you’ve only got a a few seconds to grab your customers attention. We’ve prepared a few tips to help you understand the process of designing labels a bit better and as a result, have a fantastic looking product.

Firstly, let’s look at how the customer chooses the product. Fiona Mills, marketing director at Avery UK, says: “We suspected there was more to the science of label design than might first meet the eye, but the discoveries have been extremely enlightening. We can now speak with the utmost authority to say that labels really do make a difference to the performance of small businesses. Key outcomes from the study included the importance of catching the eye, with bright colours and large labels making consumers stop and look, while bold lines, borders and stripes saw a label viewed 42 percent more than plainer labels nearby. Once a consumer’s attention has been captured, the best way to hold it and convert it into a desired outcome (purchase or a positive opinion of a brand) is to make the brain think and engage with the product or package. This can be achieved through emotion, information, priming, decision-making shortcuts and curiosity. ” So how do we start?

  1. Focus on the essentials. Apart from the name of your product, your logo, size, weight, quantity, ingredients and directions for use, what can you say about the product? Is there a personal touch? A story you can add?
  2. Digital print or flexographic print? Printing method will determine certain things, like numbers of colours you can use or how often you can change the design.
  3. Colour palette. What are you trying to convey? What is the label saying about your product, what emotion you are trying to evoke? Here is a good example of using colour to your advantage.
  4. Typography. Most importantly – make sure your label is easily readable. Choosing the right font and positioning it correctly might take some time, but it is crucial. Here you can find some additional tips on typography in design.
  5. Space. Try not to overcrowd the label with unnecessary text and images. Remember – less is more!
  6. Style. Research current trends and try to design your label to be contemporary. Stay original, authentic and unique. Do you want your label to be simple and bold, or maybe you prefer minimalistic design paired with curious paper texture?
  7. Eco-friendly. If you can, invest in environmentally friendly solutions – it’s become the focus of the industry to minimise the pollution and the carbon footprint. Etiquette Labels can help you make your packaging more sustainable.

We realise label design can be difficult, so if you are struggling or need some advice or feedback, we can help. Give as a call and we will do our best to help you achieve great results. Contact Etiquette on 01978 664544 or email the Sales Team at sales@etiquette.co.uk

Plain labels and Ribbons – the powerful duo

Thermal transfer printing is a digital printing method in which material is applied to paper by melting a coating of ribbon. It contrasts with direct thermal printing, where no ribbon is present in the process. The process has been invented by Sato and the world’s first thermal-transfer label printer was produced in 1981. Thermal transfer is most commonly used for barcode labels for product and shipping identification.

We have decades of experience in the supply of thermal transfer ribbons, plain label manufacture and in advising and supplying thermal transfer label printing solutions.
Selecting the most suitable ribbon for your thermal transfer printer has never been easier – contact Etiquette on 01978 664544 or email the Sales Team at sales@etiquette.co.uk

Irresistible Labels

Violets are blue, roses are red. Buy your labels at Etiquette!

OK, so maybe rhyming isn’t our forte, but producing quality labels certainly is. Like our Co-op Labels for their Irresistible range: food made from the very best ingredients. The circular labels produced on gloss white synthetic material, with vibrant black and gold UV inks, finished with elegant satin varnish, which beautifully brings out the colour palette and works very well with the sophisticated packaging. Using synthetic material will make your labels more resistant to abrasion, UV light and moisture. For more information regarding materials and general labelling advise, contact Etiquette on 01978 664544 or email the Sales Team at sales@etiquette.co.uk

Isn’t that a pretty picture?

Look at all those labels! What a fantastic sight. We are a labelling company that can provide you with acomplete labelling solutions, great quality materials for your plain and printed labels and vivid, dynamic colours, that will make your products stand out. We bring you extensive assistance and in-depth expertise and advise, that comes from almost 30 years of experience in the industry. The passion and commitment has shaped our business into what it is today. Some of the world’s biggest brands trust us with their packaging. Why don’t you contact us to discuss how we can help your business – contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

Digital printed labels – we bring them to life

Superb quality with maximum flexibility – this is exactly what digital printing gives you. Our experienced operators will produce your labels to the highest standards, using the latest industry technologies, allowing your product to stand out from your competitors. Digital printing eliminates the use of printing plates, which greatly reduces set-up costs and lead times. On-shelf appeal with minimum origination costs? If that sound like something you would be interested in – contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

Red Sauce Labels for Dylan’s Restaurant

We’ve recently had the huge pleasure to manufacture printed labels for Dylan’s Restaurant delicious Red Sauce – tomato sauce with a hint of chilli. One of Dylan’s mouth watering range of condiments. Red Sauce is Dylan’s “own take on full flavoured Tommy Sauce” and it continues to be an absolute hit amongst customers.

We are very proud of the fantastic quality of these printed labels. We used semi-gloss paper and environmentally friendly UV inks, to produce great looking packaging. The edgy and elegant label design will without a doubt draw maximum attention to the product and maintain brand recognition and prestige. To find out what we can do, to help solve your labelling needs, contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

Printed Labels for Daisy Rainbow bubble bath

We’ve recently had the pleasure of producing fantastic looking labels for the Daisy Rainbow brand. Their handmade and natural bath products are designed for kids, although I’m sure adults will enjoy Melon Blast or Candy Cloud just the same! They are also SLS, SLES and Paraben free, 100% Cruelty Free and Suitable for Vegans – clearly a great choice! The labels, which are digitally printed with environmentally friendly UV inks, will attract potential customers with their fun and funky look whilst the material – clear polypropylene, will offer a high level of water resistance and durability. For more details on our label printing service contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

Printed labels for Pitta Patta by Simply Gentle

At the end of March 2019, leading suppliers in the health and Beauty industry Macdonald and Taylor Healthcare approached Etiquette to manufacture premium self adhesive labels for a new range of “Pitta Patta” organic baby products for their Simply Gentle brand.

As the first UK manufacturer to gain Soil Association accreditation for its range of products and a representative for major brands, Macdonald and Taylor wanted to further cement their reputation as an industry innovator by redeveloping their plastic packaging to being as sustainable and environmentally-friendly as the organic contents inside. In collaboration with Etiquette, research and development for this quick-turnaround project began in earnest with multiple packaging options on the table. With testing undertaken it was decided that the squeezable bottles and tubes needed for the Pitta Patta range would be constructed from a biodegradable sugar cane compound that would meet the strict requirements laid down by the Soil Association.

With the bottles and tubes ready, it was over to Etiquette to deliver the right substrate for self adhesive labels that would not only meet the environmentally-conscious criteria for the product but also offer the functionality and flexibility needed for a squeezable baby product. Thanks to our long-standing relationship with UPM Raflatac, Etiquette was able to find the perfect solution for the application in the form of RafBio PE White FTC – an eco-designed material ideal for curved and squeezable products that provides the benefits of PE whilst offering a sustainable alternative to fossil-based films, all without sacrificing any application reliability when exposed to water, chemicals, oils and UV light.

Once the eye-catching designs for the labels had been crafted, our expert print department set about producing the labels on our Mark Andy P4 17” Performance Series flexographic press. Ensuring press stability on this new material was vital to the job due to the tendencies for direction shrinkage as the film relaxes after die-cutting and in the hands of John Watkins, a flexographic printer with over 20 years service at Etiquette, the labels were in the safest of hands.

Once the job was complete and had passed our stringent quality control, it was time to deliver the labels that would add the finishing touch to a great product for Macdonald and Taylor. Feedback from the customer was instant and emphatic – the perfect label for the application, delivered on-time and in-full and at the highest level of quality available.

That is what we do at Etiquette.

Printed labels for Oak Apple Catering

We proudly present printed labels we have recently manufactured for Cheese Nibbles, a product range from Oak Apple Catering. Cheese Nibbles are handcrafted using the finest ingredients, to make the perfect accompaniment to many foods; whether they’re used as the base of a canapé, as a perfect pairing with port and cheese or simply as a quick snack, they are delicious and difficult to put down! You have been warned!

We have manufactured circular, top labels along with the front and back labels, listing ingredients, nutrition information and contact details. The labels have a special, tapered shape, to allow the label to adhere perfectly to the products packaging – a reusable tub. They are printed on a semi-gloss paper, using environmentally friendly UV inks. An interesting colour palette has been used to give the product an attention-grabbing, modern look. For more details on how we can help your products standout contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

Sesame seed butter labels for Seadfoods

They are creamy, natural and vegan friendly. They are a natural source of protein. They are lip-smackingly delicious. Let us introduce a fantastic new product range from Seadfoods,  sesame seed butters: Original, Honey, Chocolate and Caramel. You’ll find no added oils or refined sugars there, only the good stuff!

The labels we have manufactured for our customer, are digitally printed on a semi-gloss paper, finished with a matt varnish, to give the product an interesting edginess and to help it stand out among competitors. Printing digitally also means no pre-press procedures and quicker turnaround times, as wells as easier customisation, should you wish to make changes to your design.  If you would like to know more about our products and printing solutions, please contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

Printed Ice Cream Labels for Baci Di Gelato

As we slowly but surely approach summer, why not have a look at what our friends at Baci Di Gelato have on offer to cool us down – after all, they have a mindblowing 60+ flavours to choose from, including Black Forest Swirl, Bonfire Toffee, Gin & Elderflower and Jaffa Cake flavour! We have recently produced some printed labels for this small, family business and we fell in love with their dainty design. These circular labels, produced on semi-gloss paper are very eye catching with their monochromatic simplicity, ensuring customer attraction and reinforcing brand identity. As always, we only use the highest quality environmentally friendly UV inks to produce bright and vibrant labels.

For more details on how we can help your products stand out contact Etiquette on 01978 664544 or you can email the Sales Team at sales@etiquette.co.uk

Printed labels for Natural Wholefoods Ltd.

We are sooooooo over winter here at Etiquette Labels!

But if you are still fighting off a wintertime cold we might have the perfect solution. A soothing Honey & Lemon drink, with Echinacea Oil Extract & Vitamin C could be your new best friend. The product belongs to wide range of items, produced by Natural Wholefoods, which can be free of dairy, palm oil, soya, lactose along with no artificial colourings, flavourings or preservatives.
The labels we have printed for this product, are made from semi gloss paper, using the highest quality UV inks and gloss varnished, to add finish and durability.  Perfectly executed vibrance of colours on our Mark Andy printing presses, brings to mind citrusy flavours and the precious sweetness of honey, and gives these labels an attractive on-shelf appeal. Each label features a list of ingredients and nutritional values along with contact details. For more details on how we can help your products stand out contact Etiquette on 01978 664544 or you can email the Sales Team at: sales@etiquette.co.uk

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